VOL.3 NO.4 * MAY 29 2006 * ISSN 1549-9049




APRIL 5-7 2006


David Nordfors, Publisher and Editor,

John Joss, Editor, Turo Uskali, Editor, Alisa Weinstein, Editor


Conference Committee

Executive Committee:

David Nordfors, Conference Co-Chair, Innovation Journalism Program Leader, Sr. Research Scholar, SCIL, Stanford University;
Special Adviser to the Director General, VINNOVA, Sweden.

Annette Eldredge, Conference Coordinator, SCIL,
Stanford University, U.S.
Melinda Sacks, Conference Press Contact, Director of Communications, SCIL, U.S.

General Committee:

Stig Hagström, Conference Co-Chair, Co-Director, SCIL, Professor, Stanford University, U.S.
Peter Svensson, Visiting Researcher - Innovation Communication
Turo Uskali, Visiting Scholar - Innovation Journalism
Alisa Weinstein, Associate Editor, Innovation Journalism,

(Click here to download entire proceedings in one single PDF document –291 pages, 2.25 MB)




1.       Foreword                                                                                                                                                                           
Curtis R. Carlson, President, SRI International

2.       Opening Address                                                                                                                                                            
David Nordfors, Program Leader Innovation Journalism, Conference Co-Chair

3.       Keynote Address: How the Internet is Changing the Concept of Journalism                                               
Vinton G. Cerf, Chief Internet Evangelist, Google; Chairman ICANN

4.       Innovation Journalism Teamwork: How and why?                                                                                                 
Erika Ingvald, InJo Fellow 2006, Elektroniktidningen (
Sweden), hosted by PC World

5.       Innovative Journalism as a Base for Innovation Journalism                                                                              
Amanda Termen, InJo Fellow 2006, Göteborgsposten (Sweden), hosted by CNET News.com

6.       How to Write About the Future                                                                                                                                  
Jyrki Alkio, InJo Fellow 2006, Helsingin Sanomat (Finland), hosted by Red Herring

7.       The Role of  Innovation Journalism in Business Journalism                                                                              
Erik Amcoff, InJo Fellow 2006, Affärsvärlden (Sweden), hosted by Wall Street Journal

8.       How to Integrate Innovation Journalism into Traditional Journalism                                                             
Eva Barkeman, InJo Fellow 2006, Aftonbladet (
Sweden), hosted by Fortune

9.       Is Blogging Innovating Journalism?                                                                                                                        
Patrick Baltatzis, InJo Fellow 2006, Entreprenör (
Sweden), hosted by Business 2.0

10.    Why Newspapers Don't Cover Innovative Startups                                                                

and How They Could Contribute to Medici Effects                                     
Thomas Frostberg, InJo Fellow 2006, Editor-in-Chief Rapidus (Sweden), hosted by SF Chronicle

11.    Innovation Journalism and Corporate Environments                                                                                         
Violeta Bulc , Entrepreneur and Director, Vibacom (Slovenia)

12.    Discussion Note: Innovation Journalism as a Tool...(V. Bulc)                                                                    
Thomas J. Buckholtz, Business Advisor and Executive Coach

13.    Innovation as a Topic for Media Reporting: Implications of Editorial Strategies,                                   
News Value and Framing.                                               

Klaus Spachman, Dept och Communication Studies and Journalism,
University of Hohenheim, Stuttgart, Germany

14.    New Perspectives on Innovation Communication: Journalism and Public Relations   
– Partners or Opponents? Findings from INNOVATE 2006, the 2nd German Trend Survey                                            
Simone Huck, Ass.Prof., Dept och Communication Studies and Journalism, University of Hohenheim, Stuttgart, Germany

15.    Innovation Journalism in Tech Magazines:Factors of Influence on                                                         
Innovation Communication in Special Interest and Specialist Media.  

Florian Kruger, Dept och Communication Studies and Journalism,
University of Hohenheim, Stuttgart, Germany

16.    Media Communication as a Marketing Strategy for Start-up Firms                                                  
Peter Svensson, Visiting Researcher, SCIL, Stanford; Researcher, University of Linköping, Sweden
David Nordfors, Program Leader Innovation Journalism; Senior Research Scholar, SCIL, Stanford

17.    The role of PR in the Innovation Information System                                                                                   
Jan Sandred, InJo Fellow 2004, Special Advisor to the Deputy Director General, VINNOVA, Sweden

18.    Discussion Note: The role of PR .. (J.Sandred)                                                                                              
Vilma Luoma-aho, Visiting Research Scholar, Annenberg School of Communication, USC

19.    The Innovation Journalism Course at the Royal Institute of Technology, Sweden                               
David Nordfors, Program Leader Innovation Journalism
Mats Nyberg, Pedagogical Consultant, KTH – Royal Institute of Technology, Stockholm, Sweden

20.    Experiences from the Innovation Journalism Pilot Course in Jyvaskyla                                                
Turo Uskali, Visiting Scholar, SCIL, Stanford; Senior Research Scholar, University of Jyväskylä, Finland

21.    Innovation Journalism in Slovenia                                                                                                                    
Polona Pibernik , Director and Co-Founder, Mediade, Slovenia
Violeta Bulc , Entrepreneur and Director, Vibacom, Slovenia
Edita Kuhelj Krajnović, Editor and Co-Founder, Mediade, Slovenia

22.    Innovation Journalism, Competitiveness and Economic Development                                                  
Kevin Murphy, President, J E Austin Associates
David Nordfors, Program Leader Innovation Journalism

23.    Innovation Journalism as an Essential Element of the New Endogenous                                               
Theory of Economic Growth

Erkki Kauhanen, Ph.D. Research fellow, Journalism Research and Development Centre. Department of Journalism and Mass Communication. University of Tampere, Finland.

24.    Innovation Journalism for Bridging the Gap Between Technology and Commercialization                     
Antti Ainamo, Visiting Scholar,
Stanford University

25.    Discussion Note: Politicizing of Innovation Journalism                                                                               
Antti Hautamäki, Visiting Scholar UC Berkeley; Director Innovation Research SITRA,